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Today’s headlines


Applications


Crate and Barrel builds on mcommerce strategy with bar code scanning app


Crate and Barrel has added a new mobile application to its repertoire that aims to increase the company’s in-store traffic, as well as accommodate consumers who are looking to manage their wedding and gift registry.


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Advertising


T.J. Maxx relies on targeted mobile ads to drive in-store sales


Department store T.J. Maxx is encouraging consumers to save on the latest technology accessories through a new targeted mobile ad campaign that incorporates location.


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Research


33pc of smartphone owners share location with retailers: study


Mobile’s role in retail continues to grow, with smartphone owners making a significant contribution to ecommerce sales and retailers’ social strategies, according to a new report from comScore Inc., Shop.org and The Partnering Group.


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Applications


Room 77 soups up iPhone app with special rates on hotel room bookings


Hotel search and booking service Room 77 has revamped its iPhone application with special rates and booking support for more than 200,000 hotels.


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Advertising


Inspirato targets affluent traveler traffic through New York Times ads – Luxury Daily


Luxury Daily today – Inspirato targets affluent traveler traffic through New York Times ads; Shopbop bolsters Chinese experience via increased customer service options.


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Marketing


What role do networks play in mobile if major hardware makers have their own? – Mobile Marketer


Mobile Marketer today – What role do networks play in mobile if major hardware makers have their own?; Playboy lets users star in their own movie via new mobile app.


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Associations


Gung-ho Michael Becker dishes on MMA’s North America progress


Next week is the Mobile Marketing Association’s annual New York forum involving brands, agencies, publishers and vendors with mobile hopes, ideas and offerings. MMA North America chief Michael Becker offers a peek into the organization’s hopper.


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Columns


Consistency and multi-touchpoint experience design


One of the guiding design principles for creating a positive user experience has been the consideration of consistency as a critical attribute of the experience.


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