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Today’s headlines

GEICO drives brand awareness via integrated mobile campaign

Berkshire Hathaway’s GEICO is ramping up its mobile strategy via a new application that is part of its cross-platform marketing campaign, which features a television ad and Facebook app.

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Retailers gradually using mobile store locators to drive local foot traffic: study

Retailers and auto dealers are increasingly looking to mobile store locators to help drive local traffic into their locations, according to a new report from Millennial Media.

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Payments, streamline mobile checkout process and are making convenience a top priority by implementing PayPal into their mobile offerings for faster checkout.

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Mobile gambling doubles to $65.8M in 2010: study

Consumers are increasingly playing games on their mobile devices, and a new study shows that revenue from mobile gambling in Britain more than doubled to $65.8 million in 2010.

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Mobile marketing equally important for luxury consumers, employees: Luxury Institute – Luxury Daily

Luxury Daily today – Mobile marketing equally important for luxury consumers, employees: Luxury Institute; Burberry takes YouTube step further with interactive sunglasses video.

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Handicapping the mobile payments battle

New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments.

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