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Today’s headlines

Multichannel retail support Target merges mobile, desktop sites, cancels curbside pickup
While’s Target’s decision to end a pilot with mobile application Curbside underscores a focus on driving in-store sales, the retailer is still committed to mobile, having recently merged its mobile and desktop Web sites for a more consistent experience. Entire article
Applications Warby Parker complements mobile app rollout with home trial options
Warby Parker is attempting to bring more convenience to the eyewear-buying process by introducing its first iOS application, which enables users to select five frames to try on at home – with free shipping – showcasing how retailers can merge physical and digital shopping experiences. Entire article
Social networks Tok&Stok’s physical Pin It button brings Pinterest into the real world
Brazilian furniture store Tok&Stok is bringing Pinterest to life through an in-store activation that allows users to pin items to their personal accounts through a real-life button equipped with Bluetooth and paired with a mobile application. Entire article
Web site development Kit + Ace’s new site drives mobile discovery by merging content, commerce
Apparel retailer Kit + Ace used the idea of sliding doors to merge content and commerce on its revamped ecommerce platform, hoping to better meet the needs of mobile users by making each side easily accessible at any point during a visit. Entire article
Content Mobile Minutes: Snapchat movie; Apple Pay’s struggles; Grab, Lyft hook up; Facebook Messenger adds emojis
Today in mobile marketing – First movie filmed on Snapchat, Sickhouse starring Andrea Russett, debuts on Vimeo; Early days, but Apple Pay struggles outside US; Grab, Lyft hook up ride-sharing apps as anti-Uber effort widens; Facebook Messenger adds more diverse emojis. Entire article
Content Mary Meeker: Mobile advertising a $22B opportunity in US – Mobile Marketer
Mobile Marketer today – Mary Meeker: Mobile advertising a $22B opportunity in US; Unilever, Campbell Soup humanize mobile ads with AI-powered voice interactions. Entire article
Advertising Art world’s Web presence enhanced with new domain name – Luxury Daily
Luxury Daily today – Art world’s Web presence enhanced with new domain name; Gemfields foresees direct-to-consumer opportunity for jewelry. Entire article
Columns Amazon Echo: The new voice in brand engagement
Alexa moved into our home a few months ago. And we are not alone: she has already moved into 3 million other homes in the United States. Entire article
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