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Today’s headlines

Multichannel retail support How Macy’s could make mobile shopping more intimate with on-demand tailoring
Macy’s is merging in-store service with online convenience by partnering with zTailors, an on-demand alterations network that will allow customers to have a personal tailor at their doorstep with the tap of a button. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Applications Office Depot pushes mcommerce’s buttons with Apple Watch app
Office Depot’s new Apple Watch application offers voice-activated search and an ink-and-toner finder, suggesting that even the office supplies sector needs smartwatch apps to maximize mcommerce potential. Entire article
Merchandising Lands’ End showcases curated content’s power in mobile shopping
Multichannel retailer Lands’ End is showcasing how curated content on mobile microsites can boost shopping frequency by teaming up with its first guest editor, Zanna Roberts Rassi. Entire article
Merchandising Oakland Raiders keep fans buying on Facebook, Twitter
The Oakland Raiders streamlined the shopping experience for fans by using a purchasing tool that let the National Football League club’s supporters buy related merchandise on Facebook and Twitter without leaving the sites. Entire article
Applications’s revamped iOS app drives sales with virtual decorating tool
Online art distributor is enabling users of its revamped iOS applications to virtually decorate their walls, develop personalized art galleries and transform favorite photographs into masterpieces. Entire article
Content Mobile Minutes: Periscope on Android; Fitbit’s IPO; Wearables tracking employees; Smartwatch apps for travel
Today in mobile marketing – Live streaming mobile app Periscope now on Android; Fitbit seeks up to $478 million in IPO of health-device maker; More bosses expected to track their staff through wearables in the next 5 years; Testing Android smart watches for travel. Entire article
Content Reimagining Wendy’s Where’s the Beef? ad for the mobile era – Mobile Marketer
Mobile Marketer today – Reimagining Wendy’s Where’s the Beef? ad for the mobile era; Entourage gears up for film release with social aggregation app. Entire article
Advertising Starwood app minimizes hassle of event planning via partnership – Luxury Daily
Luxury Daily today – Starwood app minimizes hassle of event planning via partnership; Making headway in emerging markets means focusing on the long-term: A.T. Kearney. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns What is driving mobile loyalty?
With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity. Entire article
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