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Today’s headlines

Software and technology Starbucks reinforces mobile leadership with pre-ordering debut
Starbuck’s beta launch of mobile pre-ordering in South Korea sets the stage for a broader roll out and has the potential to be another home run for the chain if it can successfully reduce customer wait times. Entire article
Content Pizza Hut’s new selfie campaign is anything but cheesy
Pizza Hut has partnered with Blake Shelton to launch a line of barbeque pizzas teased by mobile activation enabling fans to submit a selfie with an in-store cutout of the country music star, which it is calling a “Shelfie.” Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Multichannel retail support Comptoir des Cotonniers launches beacon-enabled virtual stores
Fashion retailer Comptoir des Cotonniers has installed over 10,000 virtual boutiques around several French cities, enabling passersby to scan the ads with their smartphones to make a purchase via the PowaTag app.  Entire article
Social networks Sears, Lacoste approach Father’s Day differently to build community
Retailer Sears and French apparel label Lacoste are both inviting Instagram selfies from dads in anticipation of Father’s Day on June 15. Entire article
Marketing Mobile increasingly the only tool used in purchasing decisions: report – Mobile Marketer
Today on Mobile Marketer – Mobile increasingly the only tool used in purchasing decisions: report; Apple’s iOS 8 pushes app interoperability for enhanced experiences. Entire article
Advertising Four Seasons Budapest improves guest research ability via immersive app – Luxury Daily
Luxury Daily today – Four Seasons Budapest improves guest research ability via immersive app; Gucci Museo travels to Brazil in time for World Cup. Entire article
Columns Innovation can unchain mobile advertising’s growth
Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience. Entire article
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