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Today’s headlines

Advertising Does Pier 1 iAd campaign miss the mark without mcommerce follow-up?
 
A recent Pier 1 iAd campaign is a good example of how retailers can use mobile to drive awareness of specific items that are on sale or are related to a seasonal opportunity. However, it misses an opportunity by not allowing customers to purchase on the spot.  Entire article
Research Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering
 
Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present. Entire article
Content Paris Hilton app on path to becoming recommendation engine for products
 
Paris Hilton is running a new mobile contest on her official iPhone application, encouraging consumers to insert images of her into their photos and submit them to win prizes. Entire article
Research Google Search is top site as total mobile traffic grows to 105M uniques
 
Google Search was the top destination among mobile sites, according to an April analysis of mobile behavior put together by market researcher Nielsen.  Entire article
Advertising Christie’s targets tech-savvy consumers at Venice Biennale – Luxury Daily
 
Today in luxury marketing – Christie’s targets tech-savvy consumers at Venice Biennale; Is the luxury footwear arms race on? Entire article
Marketing Inviting opinion pieces on mobile commerce
 
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns The dirty little secret about mobile apps
 
After the first session, mobile app usage goes way down, becoming almost non-existent by day 90.  Entire article
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