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Today’s headlines

Applications Walgreens pushes for in-app coupon convenience, adds deals to product pages
Walgreens is making clipping coupons much easier by allowing paperless coupons to be used for online purchases and displaying them on product pages within its application. Entire article
Multichannel retail support American Eagle Outfitters focuses on image recognition in search bar
American Eagle Outfitters is the latest retailer to adopt image recognition technology and showcase it prominently in its application’s search bar to better meet the needs of younger shoppers. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Software and technology Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile
Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers. Entire article
Applications Church’s Chicken plucks music streaming, photo filters for revamped app
Church’s Chicken is fueling more engagement on its mobile application with a suite of new features, including access to a music streaming channel, instant win promotions and branded photo filters, showcasing the importance of enhancing loyalty apps. Entire article
Content Mobile Minutes: Clinton’s technology agenda; China scrutinizes mobile; Line’s growth plan; smartphone media boom
Today in mobile marketing – Clinton rolls out wide-ranging technology agenda; China orders mobile app stores, providers to monitor users; Line, biggest tech IPO of the year, struggles to show its growth plan can work; Americans are watching less traditional TV as smartphone media usage booms. Entire article
Content Bud Light promotes mobile-supported happy hours via instant win sweepstakes – Mobile Marketer
Mobile Marketer today – Bud Light promotes mobile-supported happy hours via instant win sweepstakes; How Walmart is cultivating social intelligence for interdisciplinary strategy. Entire article
Advertising JetSmarter expands shuttle service with transatlantic route – Luxury Daily
Luxury Daily today – JetSmarter expands shuttle service with transatlantic route; Selfridges salutes Shakespeare’s work with contemporary update. Entire article
Columns Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile
More than a third of marketers are not even measuring their ROI in relation to mobile display advertising. Entire article
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