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Today’s headlines


Multichannel retail support
Mobile key ingredient needed to encourage consumer purchasing

With the recession and current state of the economy, consumers are less inclined to spend online or in-store. However mobile presents an opportunity for brands to drive sales and customer loyalty through unique experiences, per industry experts.

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Research
Mobile payments to reach $2.5B globally: study

With the exponential growth of feature and smartphones, mobile payments have taken off and are predicted to grow 40 percent and reach $2.5 billion globally by 2015, according to Juniper Research.

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Banking
Intuit in deal to boost its mobile banking services

Intuit Inc. has acquired the mobile Web banking assets of Mobile Money Ventures as it looks expand its mobile services for financial institutions.

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Multichannel retail support
Grocery Shopping Network, Sunflower Farmers Market offer consumers deals via mobile

Grocery Shopping Network and Sunflower Farmers Market have teamed up for a new mobile shopping program that lets consumers view circular specials, recipes and get mobile offers.

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Advertising
In-store, mobile integration can build brand loyalists: Digby – Luxury Daily

Luxury Daily today – In-store, mobile integration can build brand loyalists: Digby; Amex exec: Luxury market has new, influential consumer base.

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Columns
The truth about mobile donations

Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

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