With the recession and current state of the economy, consumers are less inclined to spend online or in-store. However mobile presents an opportunity for brands to drive sales and customer loyalty through unique experiences, per industry experts.
With the exponential growth of feature and smartphones, mobile payments have taken off and are predicted to grow 40 percent and reach $2.5 billion globally by 2015, according to Juniper Research.
Grocery Shopping Network and Sunflower Farmers Market have teamed up for a new mobile shopping program that lets consumers view circular specials, recipes and get mobile offers.
Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.
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