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Today’s headlines

Applications Macy’s adds in-store mode to app, solidifying hyperlocal strategy
In a significant enhancement to Macy’s smartphone application, it now boasts an in-store mode, creating a destination for on-premise shoppers and playing catch up with retailers such as Walmart. Entire article
Messaging American Express blends finance with contextual tips in Facebook chatbot
American Express cardholders will be able to interactively manage their credit accounts through a chatbot in Facebook Messenger, streamlining customer service for on-the-go consumers. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Database/CRM Fandango bumps up rewards capabilities to benefit partners
Online movie ticket retailer Fandango is expanding capabilities for its partnership division Fandango Rewards by introducing receipt scanning and data capture technology, adding value for merchants and consumers. Entire article
Payments OpenTable rolls out in-app virtual tab, eliminating on-the-spot mobile payments
OpenTable’s newest tool allows diners to tap on the Tab feature within its mobile application when booking a reservation, inform servers of their virtual Tab and leave a restaurant once a meal is finished without having to enter payment information on the premises. Entire article
Content Mobile Minutes: Uber, Pandora partner; Twitter adds stickers; Amazon Dash expands; Google’s smartphone
Today in mobile marketing – Uber and Pandora partner to offer music to drivers; Twitter’s new stickers are Snapchat filters, but for tweets; Amazon to add dozens of brands to Dash buttons, but do shoppers want them?; Google is building a phone for this year, says unlikely report. Entire article
Content Will Brexit usher in less innovative mobile era? – Mobile Marketer
Mobile Marketer today – Will Brexit usher in less innovative mobile era?; Starbucks adds shot of mobile to personality quizzes. Entire article
Advertising YSL Beauty dares consumers to fall head over heels in love – Luxury Daily
Luxury Daily today – YSL Beauty dares consumers to fall head over heels in love; Geopolitical developments could influence $5.5tn of retail revenue by 2030. Entire article
Columns Cannes Lions: UN Secretary-General Ban Ki-moon seeks agency support for sustainable development
CANNES, France – United Nations Secretary-General Ban Ki-moon arrived at Cannes Lions having completed a nine-year-plus effort to end the violence with insurgent group FARC and the Columbian government. Entire article
Columns PR and media in rapid mobile-powered transition
The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed to 5 percent in 2015, according to new research. It is a troubling spot for the sector to be in, especially as PR remains incredibly valuable to businesses and their marketing teams. Entire article
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