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Today’s headlines

Multichannel retail support
Square takes on eBay with lower-cost online selling model

Square continues to expand its offerings beyond simple mobile point-of-sale services, most recently with an online marketplace, as it looks to build a commerce business along the lines of eBay.

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Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Adidas Philippines campaign sees 1.27pc CTR with mobile game, rich media

Adidas Philippines ran a mobile advertising campaign earlier this year that points to the growing role that rich media is playing for brands as part of an integrated marketing mix.

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Hotwire caters to last-minute bookings with iPad app

Online travel agency Hotwire has launched a new iPad application to give tablet users a more seamless way to book last-minute hotel deals.

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First Trade bank launches mobile payments app to deepen relationship with customers

First Trade Union Bank has introduced a mobile payment and loyalty app that can be used at thousands of merchants nationwide.

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Full-service vs. niche: Brands split on which agency route to go – Mobile Marketer

Mobile Marketer today – Full-service vs. niche: Brands split on which agency route to go; Crowdsourcing supercharges mobile marketing with audience authenticity.

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Nordstrom teases Estée Lauder products via mobile ad – Luxury Daily

Luxury Daily today – Nordstrom teases Estée Lauder products via mobile ad; Chanel ranks as more sought-after than Louis Vuitton in China: report.

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Challenging a skeptical view of the mobile-first approach

“Mobile first – well, kind of” published June 20, 2013 in this publication really had very little to do with the concept of mobile first or the fundamentals of deploying a mobile strategy across your brand.

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