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Social networks
How Pinterest is flipping the merchandising model for mobile retailers

Pinterest is one of the major social media sites responsible for driving significant sales for online retailers and more brands need to take notice and merchandise their mobile sites and applications to drive stronger traffic and ROI.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Research
Smartphones will influence 19pc of retailers’ sales by 2016: study

The influence of smartphones on in-store sales is far outpacing direct mobile commerce sales, with a new report from Deloitte forecasting that mobile’s influence will grow to 19 percent of total store sales by 2016.

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Web site development
Edible Arrangements enters mobile commerce space with shoppable optimized site

Edible Arrangements has entered the mobile commerce arena with a new optimized site that lets consumers place orders and track them.

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Web site development
Mattel aims to bolster toy sales via mobile site

Toy giant Mattel has launched a mobile site that lets consumers shop an array of products including toys, games and apparel.

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Marketing
Google mimics Amazon’s tablet play, but does it have the goods? – Mobile Marketer

Mobile Marketer today – Google mimics Amazon’s tablet play, but does it have the goods?; Apple’s iPhone generates $150B in revenue but faces rougher waters ahead: report.

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Advertising
Mobile intelligence paves way for spontaneous commerce: Forrester analyst – Luxury Daily

Luxury Daily today – Mobile intelligence paves way for spontaneous commerce: Forrester analyst; Louis Vuitton, Chanel most-searched handbag brands: research.

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Columns
4 main technologies underlying mobile commerce apps

The question is not for which smartphones you will build an application, but which mobile technology works best for your app and users.

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