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Today’s headlines

Strategy QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge
With quick service restaurant chains trying harder than ever to fuel in-store foot traffic and sales, next-generation customer engagement strategies will likely see brands leverage multiple mobile technologies, such as portable chargers for smartphones and virtual reality headset packaging. Entire article
Applications Hotwire accommodates evolving travel behaviors with post-midnight mobile booking
Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after midnight, choose a bed type when making reservations and secure one-way car rentals. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Search sees 28pc mobile revenue jump thanks to search optimization saw a nine percent increase in average order volume after making search on mobile much easier for customers, streamlining the technology capabilities for greater product viewability and relevant results. Entire article
Strategy Mobile commerce in review: Keeping it simple
Merchants who get bogged down by mobile’s complexity are hurting conversions. Watch this video for the full analysis. Entire article
Content Mobile Minutes: Brexit and tech; YouTube takes mobile live; NYT’s VR win; Ad blocking legal win
Today in mobile marketing – Brexit vote: What the UK leaving the EU means for tech; YouTube launches mobile live streaming; The New York Times’ VR fare nabs Cannes Mobile Lions Grand Prix; German court hands Springer partial victory in ad-blocking case. Entire article
Content Advertisers should incorporate real-time content within live-stream ads – Mobile Marketer
Mobile Marketer today – Advertisers should incorporate real-time content within live-stream ads; Ad blocking could be detrimental to mobile sites’ loading times: report. Entire article
Advertising Sirin Labs responds to cyber security distress via secure smartphone debut – Luxury Daily
Luxury Daily today – Sirin Labs responds to cyber security distress via secure smartphone debut; Brexit implores foreign investors but provokes domestic caution: Knight Frank. Entire article
Columns Cannes Lions: Virtual reality is the new luxury game-changer
CANNES, France – According to Google statistics, virtual reality has grown by nearly four times in the last year. And while this piece of tech still lacks in accessibility to the mainstream, both brands and consumers are taking the leap and embracing it. Entire article
Columns Cannes Lions: Vice CEO talks about TV, media and breaking rules
CANNES, France – Sometimes the people that you sit next to at Cannes Lions are as interesting as the speakers. Entire article
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