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Today’s headlines

Software and technology Walgreens pilots Google’s Project Tango for ubiquitous augmented reality experiences
Walgreens is piloting Google’s new virtual indoor mapping technology that delivers personalized and discoverable rewards to shoppers using augmented reality for a bricks-and-clicks experience. Entire article
Content Pepsi’s in-store displays deliver mobile offer with 48pc conversion rate
Pepsi Bottling saw a conversion rate of 48 percent on a $5-off offer for hockey tickets that was accessible when in-store shoppers scanned or tapped their smartphones against display units. Entire article
Research Enabling mobile wallets will enhance all-around business
China’s ecommerce sectors continue to show that mobile wallet systems can be successful, according to new data from Forrester Research. Entire article
Applications HotelTonight’s NFC integration opens door to fully mobile hotel booking
Same-day hotel booking application HotelTonight is reinventing the hospitality check-in process with keyless room entry, an innovation raised from predictive marketing to meet mobile needs as 64 percent of total travelers showed interest in this feature, according to a recent report by Magnani Caruso Dutton. Entire article
Marketing White Cloud enlists mobile voting and triples campaign results – Mobile Marketer
Mobile Marketer today – White Cloud enlists mobile voting and triples campaign results; Clorox app uses context to drive content to better serve customers. Entire article
Advertising Fly Blade app connects consumers to Hamptons in just three clicks – Luxury Daily
Luxury Daily today – Fly Blade app connects consumers to Hamptons in just three clicks; South Korea boasts highest global credit card penetration: report. Entire article
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