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Database/CRM
How Walgreens leveraged mobile, digital to build 72M member loyalty program

NEW YORK – A Walgreens executive at Forrester’s Forum For Customer Experience Professionals East said that the retailer has acquired 72 million loyalty members in the past nine months by focusing on mobile and digital as key components to an omnichannel approach.

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Advertising
Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Applications
Free People expands mobile commerce efforts with shoppable iOS app

Free People has debuted a new mobile commerce application that lets fashion-savvy customers browse and shop the latest styles and trends.

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Research
Retailers primarily use mobile to drive loyalty, not transactions: report

A recent survey of 100 retailers by EPiServer found that 46 percent of those with a mobile strategy in place and 74 percent of those planning to launch one soon say they are using mobile primarily to increase customer loyalty or provide a more personalized experience for customers.

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Applications
Hyatt Regency Newport Beach enhances guest experience with iPhone app

The Hyatt Regency Newport Beach is elevating its hotel experience with a new mobile application that takes guest services such as room service and property maps digital.

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Marketing
FTC directives could make mobile search more confusing – Mobile Marketer

Mobile Marketer today – FTC directives could make mobile search more confusing; 94pc of companies not getting mobile SEO right: report.

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Advertising
Tiffany grabs eyes with massive mobile ad – Luxury Daily

Luxury Daily today – Tiffany grabs eyes with massive mobile ad; Cartier elicits emotion for new ring collection via seven short films.

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Columns
Is now the time for smart watches?

The concept of a smart watch is nothing new. Sales of smart watches in the past have just never gained the same fervor as smartphones. It seems many of us have replaced our wristwatches with smartphones.

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