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Multichannel retail support
Express takes bigger plunge into mobile with QR codes, SMS

Retailer Express is putting mobile in the center of its direct mail strategy with an initiative that lets consumers shop featured looks using QR codes and SMS.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Marketing
Google Offers promotes local deals via Wi-Fi sponsorship

Google Offers is sponsoring free Wi-Fi access in New York this summer to make it easy for on-the-go consumers to access offers and deals from local businesses.

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Applications
T. Rowe Price builds mobile presence with iPhone app

Investment management organization T. Rowe Price is letting investors manage their accounts via a new mobile application.

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Research
African Americans, Hispanics are fastest adopters of mobile shopping activities

The results of a new report from The Integer Group and M/A/R/C Research indicate that multicultural marketing has a big opportunity in mobile, with Hispanic and African American consumers adopting mobile shopping behavior at a faster rate than the total population.

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Marketing
Disney bets big on mobile with national campaign – Mobile Marketer

Mobile Marketer today – Disney bets big on mobile with national campaign ; PepsiCo’s Mountain Dew pushes mobile video in multichannel initiative.

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Advertising
Maserati uses audio, video to bolster app engagement – Luxury Daily

Luxury Daily today – Maserati uses audio, video to bolster app engagement; The difference between old and young luxury brands on social media.

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Columns
How email marketing service providers – and their clients – should be tackling mobile

Today’s email service providers may understand the importance of mobile interaction with a fast-growing user base, but often fail in adapting their capabilities for mobile engagement with consumers.

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