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Today’s headlines


Payments
Sears drives sales to mobile site via PayPal express checkout

Sears Holdings Corp. has integrated a PayPal feature to its mobile commerce offerings to provide easier check-out convenience to on-the-go consumers.

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Marketing
American Eagle Outfitters, Swagg offer $100K in mobile gift cards via summer campaign

American Eagle Outfitters and Swagg have teamed up to giveaway $100,000 in mobile gift cards via a promotion that is helping consumers gear up with their favorite summer styles.

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Payments
PayPal predicts $3B in mobile payments in 2011

Paypal has updated its mobile 2011 projection to $3 billion – marking the third time it has had to change its mobile predictions for this year.

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Research
84pc US accommodations find it necessary to offer travelers a mobile booking option

A recent TripAdvisor survey found that 84 percent of U.S. accommodations believe it is important to give travelers the option to book properties via their mobile devices.

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Advertising
Best practice for luxury brands using mobile banner ads – Luxury Daily

Luxury Daily today – Best practice for luxury brands using mobile banner ads; Top 10 social media luxury marketers of Q2.

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Content
Mobile Marketer’s Mobile Night Out party pictures

Mobile Marketer threw one heck of a party the night before the 2011 Mobile Marketing Forum. Here are pictures from the event.

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Columns
How to determine ROI on mobile marketing

Whether you are a seasoned mobile marketer or just getting your feet wet in the mobile space, the issue of ROI is always top of mind. Yet when it comes to ROI, there are no standards.

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