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Today’s headlines

Applications How Zappos wins at apps by leveraging mobile moments: Forrester
NEW YORK – The mobile applications for merchants such as Zappos, Home Depot and 7-Eleven stand above the rest by delivering precise information that meets users’ specific needs, according to an analyst at Forrester’s Forum for Customer Experience Professionals East. Entire article
Database/CRM Waffle House targets NASCAR fans with unique mobile loyalty app
Restaurant chain Waffle House is partnering with Smithfield and Richard Petty Motorsports on a mobile application giving fans of racing and waffles a way to earn rewards by doing what they love. Entire article
Social networks Fair trade retailers translate emotional connection on Instagram to sales
Retailers focused on fair trade products such as The Little Market and TOMS are successfully harnessing Instagram to communicate an emotional message and engage mobile users. Entire article
Applications Rhodes 101 Stops’ app points to smartphones’ growing influence on refueling decisions
Rhodes 101 Stops’ unveiling of an application that lets motorists buy gas by scanning a QR code on a pump and ties in to rewards programs reflects the convenience store and gas station chain’s effort to reach drivers who rely on their phones as a research tool. Entire article
Marketing Google’s Android Auto envisions big role for smartphones in connected cars – Mobile Marketer
Mobile Marketer today – Google’s Android Auto envisions big role for smartphones in connected cars; 37pc of mobile ads in Britain bought via programmatic: report. Entire article
Advertising Mobile is not just about shrinking content – Luxury Daily
Luxury Daily today – Mobile is not just about shrinking content; Millennials render campaigns extinct, channels irrelevant. Entire article
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