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Applications
Staples takes on international market with new mobile app

Big box retailer Staples is ramping up its mobile strategy overseas with a new iPhone application that drives in-store traffic and captures online sales.

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Columns
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Advertising
Pier 1 continues seasonal mobile marketing push with new summer effort

Pier 1 is driving consumers to its locations via a new mobile marketing campaign that promotes the company’s seasonal products.

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Applications
Google Offers expands mobile deals to iPhone

Google Offers is letting consumers buy and redeem deals from its partners via a new application for iPhone devices.

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Payments
Girl Scouts quadruple cookie sales with mobile credit card swipers

Girl Scouts using mobile credit card swipers sold up to four times as many cookies compared with year-ago sales when the devices were not in use.

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Applications
Could native apps disappear as HTML5 apps gain? – Mobile Marketer

Mobile Marketer today – Could native apps disappear as HTML5 apps gain?; Google tweaks ad formats to focus more on proximity, click-to-call.

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Advertising
Travel + Leisure emphasizes social media, mobile to maximize travel experience – Luxury Daily

Luxury Daily today – Travel + Leisure emphasizes social media, mobile to maximize travel experience; BMW chooses social video for speed, agility display.

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Columns
5 secrets of successful mobile app developers

Mobile application developers have never had it better – or worse.

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