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Today’s headlines

Multichannel retail support Domino’s creates promotional urgency to boost mobile orders
Domino’s Pizza is partnering with Quikly for a time-sensitive pizza giveaway that triggers fast digital orders and bolsters the company’s reputation in the mobile-ordering realm. Entire article
Applications McDonald’s US ordering-app test brings era of line-free ordering closer
McDonald’s first use in the United States of a company-branded mobile-ordering and payments application at restaurants in Columbus, GA, continues an effort by the world’s largest restaurant chain to get a much-demanded service right before making it more widely available. Entire article
Messaging Hooters’ mobile scavenger hunt leads participants to nearby locations
Restaurant chain Hooters launched a summer-long mobile scavenger hunt in northeast states Delaware, Pennsylvania, New Jersey and Rhode Island, which will award winners a $500 bill. Entire article
Payments Windsor sees 5pc of volume from new social-and-payments app
A new app that combines the sharing functionality of social media with mobile payments has accounted for 5 percent of volume at New York bar Windsor in the first week, according to one of the establishment’s owners. Entire article
Marketing Loyalty as we know it is dead: Forrester analyst – Mobile Marketer
Mobile Marketer today – Loyalty as we know it is dead: Forrester analyst; Opera Mediaworks buys AdColony as mobile video quickly heats up. Entire article
Advertising Audi, BMW, Burberry leveraging digital to transform businesses – Luxury Daily
Luxury Daily today – Audi, BMW, Burberry leveraging digital to transform businesses; Customer-centric culture gives competitive edge: Forrester senior analyst. Entire article
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