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Payments
What is the stall with NFC?

Near field communication technology was all the rage last year with Isis and Google leading the way. Although the potential is there, marketers have made no significant advancements as of yet.

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Advertising
Disney/Pixar relies on iAd campaign to drive ticket sales

Disney/Pixar is ramping up its mobile commerce efforts with a new advertising campaign that lets users buy tickets and learn about the film “Brave.”

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Columns
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Multichannel retail support
Body Shop drives in-store traffic via mobile offers

The Body Shop is pushing special offers out to consumers via their mobile devices as a way to drive them into stores to make a purchase.

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Content
HotelTonight broadens scope with Europe addition

Hotel booking application HotelTonight is expanding its international footprint by offering same-day mobile deals in London.

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Advertising
Email abandonment rate up for lack of mobile-optimization: study – Luxury Daily

Luxury Daily today – Email abandonment rate up for lack of mobile-optimization: study; Marc Jacobs shifts gears to bolster Chinese social media.

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Strategy
The casualties of mobile: What it takes to survive in the new mobile era – Mobile Marketer

Mobile Marketer today – The casualties of mobile: What it takes to survive in the new mobile era; Which is better – a branded or campaign-specific mobile app?

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Columns
How Verizon’s new data pricing scheme affects mobile marketers

Marketers deploying mobile need to take a look at their existing mobile marketing programs and determine how many of them depend on data to thrive.

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