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Today’s headlines

Multichannel retail support Amazon makes it harder for retailers to ride Prime Day’s coattails
Amazon will once again unleash a barrage of eye-popping deals in July for its second annual Prime Day promotion and savvy retailers are preparing now for an expected surge in traffic even as the ecommerce giant takes steps to prevent competitors from riding on its coattails. Entire article
Multichannel retail support Boots uncaps IBM’s inventory-based analytics platform for iOS shopping app
British pharmacy and beauty chain Boots is further integrating mobility into physical stores by leveraging IBM’s MobileFirst platform for its iOS application, enabling associates to browse inventory, give product recommendations based on online analytics and look up ratings and reviews. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Social networks EBay asks users what deals they want, enhancing targeting capabilities
EBay is sharing exclusive deals on mobile and offering social media users the options to choose between products and deals in the retailer’s Summer of Choice campaign, which is a bid to drive sales with targeting derived through mobile engagement. Entire article
Applications Tasty Burger, Fasten partner to drive Boston customers to store locations
Boston’s burger joint Tasty Burger is partnering with ride-sharing application Fasten to drive in-store traffic by offering $20 off on rides and a free burger, in a partnership that leans on the complementary aspects of the two businesses. Entire article
Content Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands
Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week. Entire article
Content Stella Artois ferments seasonal promotion strategy with interactive digital videos – Mobile Marketer
Mobile Marketer today – Stella Artois ferments seasonal promotion strategy with interactive digital videos; Urban Decay’s Snapchat filter mimics capabilities of augmented reality app. Entire article
Advertising Harrods supersizes shopping tote ahead of annual summer sale – Luxury Daily
Luxury Daily today – Harrods supersizes shopping tote ahead of annual summer sale; High-net-worth individuals’ assets to pass $100T by 2025: Capgemini. Entire article
Q&A Former MMA execs launch The Connected Marketer
The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer. Entire article
Columns Cannes Lions: Building the Under Armour brand
CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership. Entire article
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