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Today’s headlines

Strategy Wendy’s microsite overloaded by popular Periscope stream with YouTube stars
The Wendy’s Co. saw its microsite for new seasonal drinks become overloaded during a promotional day with YouTube stars Rhett and Link on Periscope, suggesting brands may not be ready for the viewing power that social media influencers can bring to live-streaming applications. Entire article
Marketing Mondelez renews commitment to video-driven commerce on Facebook
Coinciding with new research revealing that millennials are increasingly leveraging digital and mobile video when making purchases online, Mondelez International is astutely ramping up its video commerce efforts on Facebook. Entire article
Research Mobile banking makes cents for 33pc of Chase survey participants
Mobile banking is gradually becoming part of American life, with 33 percent of participants in a Chase survey banking on a mobile application and many users banking at work, at the store or even while on a date. Entire article
Applications Dope film has fun with fashion via Covet Fashion app
Open Road Films reached more than one million consumers through contests on gaming application Covet Fashion while driving sales of movie tickets and merchandise for the Dope movie release. Entire article
Applications TD Ameritrade expands its mobile strategy to the Apple Watch
Brokerage firm TD Ameritrade has expanded its multichannel user experience onto the Apple Watch to create a seamless experience for its customers and help them get the most out the company’s mobile services. Entire article
Content Mobile Minutes: BlackBerry’s shares; Verizon owns AOL; Square and Apple Pay; Ride-hailing app rules
Today in mobile marketing – BlackBerry shares up 8pc after first-quarter miss on earnings; Verizon now officially owns AOL; Square’s Apple Pay reader shows how we pay is still in flux; New York taxi agency passes rules on price estimates for ride-hailing apps. Entire article
Content Deluge of agency reviews suggests big jump for mobile budgets in 2016 – Mobile Marketer
Mobile Marketer today – Deluge of agency reviews suggests big jump for mobile budgets in 2016; Drive consumers back to apps with aggressive engagement tactics: Forrester. Entire article
Advertising Starwood’s SPG links guests with dedicated ambassador – Luxury Daily
Luxury Daily today – Starwood’s SPG links guests with dedicated ambassador; Burberry highlights British heritage in vintage campaign. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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