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Today’s headlines

Travel and hospitality Delta converts 39pc of desktop customers to app users: report
Delta is one of several airlines that has taken the lead in mobile services for its customers, having converted about 39 percent of its desktop customers to app users – more than either Southwest Airlines or United – according to a new report from Boston Consulting Group. Entire article
Strategy Mobile Commerce Daily names Mark Hamstra as content director
Mobile Commerce Daily, the world’s leading publishing franchise covering mobile-influenced retail and commerce, has named Mark Hamstra as content director, overseeing the publication’s editorial operations as well as allied conferences, webinars and awards. Entire article
Applications Health Mart pharmacy network prescribes mobile app for health management
Nationwide pharmacy franchise Health Mart will offer patrons on-the-go prescription management options through application platform GetMyRx, a partnership which further evidences how mobile is equipping community pharmacies for the digital age with cost-effective tech. Entire article
Payments El Centro nonprofit drives mobile donations via responsive design
Social services nonprofit El Centro, which serves the Hispanic community in Kansas City, KS, is betting on the mobile Web to drive donations via a new responsive design site. Entire article
Social networks Banjo and Matilda invests in Instagram promotion for annual sweater drive
Australian apparel brand Banjo and Matilda hosted its annual clothing drive Sweater Exchange with a giveaway. Entire article
Marketing Dove focuses on friendship to extend Real Beauty via greeting cards – Mobile Marketer
Mobile Marketer today – Dove focuses on friendship to extend Real Beauty via greeting cards; Mobile’s in-car radio role could diminish going forward. Entire article
Advertising Printemps takes store locator inside with geolocation mobile app – Luxury Daily
Luxury Daily today – Printemps takes store locator inside with geolocation mobile app; Tiffany explores Elsa Peretti’s career to spark collection interest. Entire article
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