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Today’s headlines

Database/CRM Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping
Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI. Entire article
Strategy Forrester analyst: Simplified, speedy experiences trump optimizing for conversions
NEW YORK – Two analysts at Forrester’s CXNYC 2016 advised brands to follow guidelines for optimizing mobile engagement and driving revenue – such as simplifying tasks, avoiding taunting error messages and removing unnecessary steps – instead of focusing solely on conversion rates when testing new features. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Software and technology Alleviating pain points is key in optimizing the customer experience: Citibank exec
NEW YORK – A Citibank executive at Forrester’s CXNYC 2016 detailed how the bank sought to determine all the pain points for customers and discovered a need for payment account setup on mobile, which quickly accounted for 35 percent of signups after the fix. Entire article
Merchandising Oak Labs exec: Touchscreen fitting rooms revamp retail experiences
NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, displaying the fluid way in which mobile technology can integrate into a bricks-and-mortar store. Entire article
Content Mobile Minutes: Mobile World Congress lands in US; InMobi’s $4M fine; Samsung Pay; Vine on monetization
Today in mobile marketing ­– Get ready: Mobile World Congress is coming to the US; This ad firm that tracked kids got smacked with a $4M fine; Unlike Apple Pay, new Samsung mobile payment system won’t charge banks; Vine’s new GM Hannah Donovan on monetization, competition and its future at Twitter (Exclusive). Entire article
Content Macy’s creates mobile interactive audience experience for July 4 fireworks – Mobile Marketer
Mobile Marketer today – Macy’s creates mobile interactive audience experience for July 4 fireworks; AT&T exec: Big data enables customer-first predictive strategies for omnichannel. Entire article
Advertising Retail’s dismal state intertwined with lagging store, management relationship – Luxury Daily
Luxury Daily today – Retail’s dismal state intertwined with lagging store, management relationship; Burberry brings artisans in-store to personalize retail experience. Entire article
Columns Sales success begins and ends with engagement
As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why? Entire article
Columns Cannes Lions: Interview with Elaine Chum, digital marketing lead for Asia-Pacific at Philips
CANNES, France – Dan Hodges, managing director of Consumers in Motion, yesterday spoke with Elaine Chum, digital marketing lead for Philips, at the Cannes Lions annual advertising festival in Cannes in the South of France. Entire article
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