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Today’s headlines


Web site development
New York & Company ramps up mcommerce strategy with mobile site

New York & Company Inc. is letting on-the-go fashion-savvy consumers shop their favorite looks via a mobile-optimized site, as well as opt-in to receive alerts for upcoming sales or offers.

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Payments
Isis expands mcommerce reach to enable mobile payments

Isis will roll out its mobile commerce program in Austin, TX, during the first half of 2012 as it looks to reach more consumers with its NFC-enabled mobile payments service.

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Research
Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

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Research
Mobile a key factor in consumer banking: study

Mobile banking is quickly becoming the future of banking statements, and a new study found that mobile is now a factor when consumers are choosing banks.

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Payments
Billtrust lets consumers pay bills on the go via new mobile service

Billtrust is letting businesses deliver their bills via smartphones and enabling consumers to receive and pay bills while on the go through a new mobile initiative.

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Advertising
Are luxury brands missing the mark by only using iAd? – Luxury Daily

Luxury Daily today – Are luxury brands missing the mark by only using iAd?; Social media data overwhelming brands.

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Columns
What’s next in youth demo convergence with mobile?

How is youth forming community around mobile? If you are a marketer or advertising guru on the bleeding edge, you are beginning to ask this question more and more.

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