RSS |  Advertise with us |  Also known as Mcommerce Daily |  Follow us on TwitterFollow us on Twitter June 22, 2016
 Please click here to download now!
Read more on | Jobs | Blog
Subscribe to email newsletter   

Today’s headlines

Strategy Wells Fargo exec: Drive mobile value through simplicity
NEW YORK – A Wells Fargo executive at Forrester’s CXNYC 2016 explained how the bank was able to shift its focus to simplicity by retooling the company’s mindset and bringing convenience through mobile and digital offerings. Entire article
Strategy IBM exec: Anticipating purchase intent requires 360-degree view of customers
NEW YORK – An IBM executive at Forrester’s CXNYC 2016 said that the ability to anticipate consumers’ purchasing intent stems from having a 360-degree view of their behavior, which nowadays includes mobile channels, underscoring the need to look at customer engagement as a holistic experience. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Software and technology Etsy discovers A/B testing is best used for buyers, not sellers
NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy is best leveraged from the buyer side rather than the sellers’ side. Entire article
Multichannel retail support MasterCard backs mobile startups tackling security, conversational commerce, money management
Six out of seven companies selected for MasterCard’s 2016 startup support program are in the mobile space, with the key areas of focus including cyber security, conversational commerce and personal money management. Entire article
Content Mobile Minutes: Mobile VR; Twitter’s video app; Instagram’s milestone; Samsung invests in IoT
Today in mobile marketing – Mobile virtual reality breakthrough means Gear VR could soon be as powerful as Oculus Rift; Twitter launches mobile app for video creators; Instagram hits 500 million monthly users; Samsung to invest $1.2B in Internet of Things startups and research in US. Entire article
Content Ford’s mobile-driven reach beyond sales gains traction – Mobile Marketer
Mobile Marketer today – Ford’s mobile-driven reach beyond sales gains traction; Mobile is a data treasure trove – not just another touchpoint: Forrester analyst. Entire article
Advertising Valentino teases menswear show through branded dictionary – Luxury Daily
Luxury Daily today – Valentino teases menswear show through branded dictionary; HENRYs provide answer to retail’s slowed growth: report. Entire article
Columns Cannes Lions: Vogue’s Anna Wintour in conversation with Christopher Bailey, CEO of Burberry
CANNES, France – Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast. Entire article
Please click here to register now! Please click here to register now! "Mobile Marketing Companies" Please click here to download now! sign up now!
Read all the news on | Subscribe
Please click here to download now!

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising:  | Advertisement rates

Copyright 2016 Napean LLC. All rights reserved. Privacy policy | Contact us 401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter