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Today’s headlines

Marketing Starbucks drives sales for new Frappuccino flavors with fan voting on mobile
Starbucks is experimenting with the power of personal pricing by asking fans to vote on a mobile-optimized site for their favorite flavor out of six new Frappuccino drinks, with the winning beverage to be offered at a special price in July. Entire article
Multichannel retail support How an omnichannel mobile strategy might have eased A&P’s decline
Embattled supermarket chain A&P could have used mobile as the linchpin in an omnichannel campaign to reach consumers, helping to stave off its latest round of financial troubles in a fiercely competitive marketplace. Entire article
Applications Chiquita Banana finds Minions are marketable bunch on mobile
Chiquita Bananas is teaming up with Universal Pictures’ upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their smartphones to unlock digital content such as mobile postcards, sweepstakes and other prizes. Entire article
Research Car buyers on mobile are lower in purchasing funnel: report
Car buyers on mobile are more likely to look at a specific car model and at local inventory listings, according to new research from Entire article
Applications Goodwill app update boosts engagement, donations via mobile GPS
Goodwill Industries International is making it easier for shoppers and donors to find a local Goodwill location and stay connected to the organization’s mission with a redesigned mobile application. Entire article
Content Mobile Minutes: Apple Music reverses policy; Oculus and travel industry; Galaxy S6 leaks; Jott messaging app
Today in mobile marketing – Apple Music responds to Taylor: We’ll pay; How Oculus and cardboard are going to rock the travel industry; Galaxy S6 Plus leaks show Samsung has learned nothing; Teens are downloading Jott like crazy. Entire article
Content Mondelez’s Triscuit tries to close gap between inspiration, trial on social – Mobile Marketer
Today in Mobile Marketer – Mondelez’s Triscuit tries to close gap between inspiration, trial on social; Can Facebook challenge YouTube’s dominance on mobile video? Entire article
Advertising Lexus introduces virtual reality experience via mobile app – Luxury Daily
Luxury Daily today – Lexus introduces virtual reality experience via mobile app; Premium packaging spurs brand ambassadorship: report. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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