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Multichannel retail support
What is the best in-store mobile shopping strategy?

Mobile is transforming in-store shopping by enabling consumers to use their handsets to compare prices. However, showrooming is just one small part of how mobile will impact in-store shopping, with apps, coupons and push notifications increasingly being used to drive foot traffic.

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Columns
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Advertising
Chase Sapphire boasts brand awareness via exclusive mobile sponsorship

In an effort to introduce a new set of consumers to the Chase Sapphire Brand, JPMorgan Chase & Co. is exclusively sponsoring 14 summer-themed radio stations on music service Pandora’s mobile and Internet channels.

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Applications
Orbitz revamps iPhone app with focus on streamlined booking, deals

Online travel agency Orbitz has relaunched its iPhone booking application in a move to make it easier for consumers to book flights, hotels and car rentals via their handsets.

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Applications
BBVA Compass tweaks Android app to smooth user experience

Financial institution BBVA Compass has revamped its Android application with features such as graphs and charts that let clients break down their bank accounts.

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Marketing
Will Windows Phone 8 give Microsoft a seat at the table with Google, Apple? – Mobile Marketer

Mobile Marketer today – Will Windows Phone 8 give Microsoft a seat at the table with Google, Apple?; Brand Watch: Why Gilt Groupe wins at mobile-first.

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Advertising
How luxury brands can trigger mcommerce during summer sales – Luxury Daily

Luxury Daily today – How luxury brands can trigger mcommerce during summer sales; Yves Saint Laurent name change: Messing around with 45-year history?

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Columns
Stay denied: Federal court gives green light to text-spam lawsuit against Google

A federal court in Oakland, CA, denied Google’s motion to stay a class-action lawsuit filed against it by named plaintiffs Nicole Pimental and Jessica Franklin.

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