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Today’s headlines

Applications Virgin extends gamified app across all brands, signaling new loyalty model
Virgin is introducing its first loyalty application for all of its British subsidiaries, including Virgin Atlantic and Virgin Media, featuring a heavy gamification component and suggesting that more brands may begin to leverage all-in-one rewards programs on mobile. Entire article
Software and technology StubHub leaps into virtual reality-enabled commerce with new app feature
StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Social networks Free People rounds up partnerships, shoppable video, giveaways
Free People is driving sales of its athletic wear through a shoppable mobile video, advertised on social media along with a contest that taps partnerships with multiple health and fitness-related brands for giveaways. Entire article
Applications Gametime’s mobile tickets meet social networking for shared experiences
Last-minute mobile ticketing application Gametime now lets users see which games and shows their friends are planning to attend and find the closest available seats via a new feature called Connect. Entire article
Content Mobile Minutes: New tactics; Twitter buys Magic Pony; Walmart’s Chinese ecommerce business; Apple’s app winners
Today in mobile marketing – Advertisers try new tactics to break through to consumers; Twitter buys Magic Pony Technology to expand in machine learning; Walmart in talks to sell Chinese ecommerce business to; Meet Apple’s 12 best app winners. Entire article
Content Sprite celebrates LeBron James with user-generated elaborate handshake videos – Mobile Marketer
Mobile Marketer today – Sprite celebrates LeBron James with user-generated elaborate handshake videos; Sanpellegrino vitalizes neighborhood discovery via Delightways app. Entire article
Advertising Anya Hindmarch gets pixelated for UGC photo-editing app – Luxury Daily
Luxury Daily today – Anya Hindmarch gets pixelated for UGC photo-editing app; Brazil’s state of emergency reflects dismal outlook despite impending Olympics. Entire article
Media Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?
CANNES, France – This publication’s correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France. Entire article
Columns Running an effective SMS campaign in this environment
With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere. Entire article
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