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Applications
Gilt Groupe launches mobile sales series to bolster revenue

Gilt Groupe is kicking off its Summer Must Haves mobile sales series and letting consumers shop exclusive looks and fashion items via its mcommerce applications.

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Advertising
Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Research
88pc of smartphone shoppers have negative experiences: report

Mobile shopping is increasingly an area of competitive advantage for retailers who get it right, according to a new report from Skava that shows 88 percent of smartphone shoppers have negative experiences.

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Applications
HotelTonight pushes into new markets to accomodate summer travelers

HotelTonight is breaking into several new destinations as consumers are expected to rely on their mobile devices to aid in travel planning more this summer.

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Applications
SavingStar expands mobile coupon distribution via OmniBeam app

SavingStar is integrating its digital coupons into a new mobile application that helps consumers find and apply offers via a loyalty program from grocery or drugstores.

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Marketing
Video vs. hashtags: Which Facebook offering will have the biggest impact? – Mobile Marketer

Mobile Marketer today – Video vs. hashtags: Which Facebook offering will have the biggest impact?; Apple, Amazon “App Store” battle headed to court after settlement talks stall.

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Advertising
Instagram bests Vine for fashion marketers with video option – Luxury Daily

Luxury Daily today – Instagram bests Vine for fashion marketers with video option; Hermès fires back at LVMH, deepens tangled feud.

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Columns
Measuring mobile ROI: Fact or fiction?

For many marketers, the missing link in enabling mobile to take off relates to the perception that measuring ROI in mobile is not possible.

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