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Today’s headlines

Home Depot exec: In-store experiences help battle showrooming

NEW YORK – A Home Depot executive at the 2012 Motorola Solutions Media Day said that by combining in-store experiences with digital tools, retailers can get a leg-up on online comparison shopping.

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Software and technology
Boston Market relies on QR codes to drive summer foot traffic

Restaurant chain Boston Market is driving consumers to its locations via a new campaign that incorporates QR codes and entices users to scan them by offering prizes.

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Amazon looks to attract app developers with broader reach

In a move reflecting its growing role in the mobile application marketplace, Amazon is opening its app store to international markets for the first time.

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Banks pour one-third of digital investments into mobile: report

Banks are setting aside over one-third of their digital channel investments for mobile initiatives, according to a new report from Forrester Research.

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Social Networks
Facebook’s mobile strategy comes together with new monetization opportunities – Mobile Marketer

Mobile Marketer today – Facebook’s mobile strategy comes together with new monetization opportunities; PacSun taps HTML5 for branded campaign hub.

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The pros and cons of mobile bar codes – Luxury Daily

Luxury Daily today – The pros and cons of mobile bar codes; Burberry uses Vogue for all-digital eyewear push.

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Mobile addiction: Why we cannot put down our devices and 7 ways brands can tap into the fix

Adoption may be too mild a term to really describe how the smartphone is affecting consumer behavior.

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