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Today’s headlines


Database/CRM
Are daily mobile offer deals overwhelming consumers?

With daily deals applications and mobile sites rapidly increasing, retailers and merchants are continously looking to target consumers whenever and wherever they are with offers. However, how much is too much?

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Content
Women made up largest group downloading Father’s Day mobile content

The consumers downloading ringtones, images and other content related to Father’s Day via mobile skewed heavily towards women, according to new figures from Myxer.

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Research
Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

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Gaming
Paul Frank bolsters brand recognition via mobile game

Paul Frank is letting consumers interact with the brand and its mascot Julius through an interactive mobile game.

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Applications
GeoQpons targets on-the-go consumers with localized mobile deals

GeoQpons has introduced a mobile application that lets consumers access thousands of coupons, deals and offers from their favorite brand retailers.

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Advertising
Trump Hotels rolls out mobile check-in to highlight customer service – Luxury Daily

Luxury Daily today – Trump Hotels rolls out mobile check-in to highlight customer service; Marc Jacobs’ allegations could negatively affect brand.

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Columns
An industry exec’s perspective on last week’s MMA Forum

The MMA mixed so-called “101” content with more advanced discussions, satisfying many and leaving others with the feeling that they had heard the points earlier and often.

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