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Messaging IBM exec claims untargeted mobile messages are the new spam
NEW YORK – An IBM executive at the Mobile Research Summit: Data & Insights 2014 said 30 percent of all retail traffic online originated from mobile last holiday season and with expectations for a 7-10 percent increase this year, marketers must avoid broad messages that cause consumer distaste towards brands. Entire article
Multichannel retail support BIA/Kelsey analyst: Mine geofence data to align mobile with user objectives
NEW YORK – Retailers need to drill deeper into the data provided by geofences to better align related services with the objectives of consumers, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014. Entire article
Multichannel retail support Yankee Group analyst: Well-balanced mobile plan can bring customer closer
NEW YORK – Yankee Group’s research director at the Mobile Research Summit: Data & Insights 2014 said a comprehensive marketing strategy that leverages mobile across the customer journey can help retailers get closer to the customer. Entire article
Eat24′s What’s Good tool personalizes suggestions to drive relevancy
Mobile food delivery application Eat24 implemented “What’s Good,” a personalization tool that collects data to make educated suggestions for the consumer based on previous purchases and established preferences. Entire article
Marketing Forrester analyst: Majority of customers will engage via borrowed mobile moments – Mobile Marketer
Mobile Marketer today – Forrester analyst: Majority of customers will engage via borrowed mobile moments; Personalize marketing to reach mobile-ad-friendly shoppers. Entire article
Advertising Four Seasons pushes amenities with Vacation Rentals Web site launch – Luxury Daily
Luxury Daily today – Four Seasons pushes amenities with Vacation Rentals Web site launch; LVMH strengthens ties to art world with exhibit sponsorship. Entire article
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