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Today’s headlines


Advertising
Olive Garden invests in mobile video to drive in-store foot traffic

Restaurant chain Olive Garden is making a bigger investment in mobile with a new campaign that uses video and an optimized-site to entice consumers to try its limited-time-only menu items.

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Advertising
Target furthers mcommerce push with film merchandise promotion

Target is continuing to rely on mobile advertising as a way to drive sales with a new campaign that plays up merchandise for the upcoming “The Amazing Spider-Man” film.

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Payments
Square boosts mobile payments play with offers, digital punch card

Square has added new loyalty features to its applications for consumers and merchants, including an in-app punch card, with the goal of helping businesses attract new customers and drive repeat visits.

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Research
6pc of consumers have used mobile device to buy airline tickets: study

Although only six percent of consumers have bought airline tickets via mobile in the past year, 58 percent of travelers would be interested in using a tablet or smartphone to pay for future trips, according to a new study from WorldPay.

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Advertising
Zegna offers exclusive mcommerce via live-streaming app – Luxury Daily

Luxury Daily today – Zegna offers exclusive mcommerce via live-streaming app; Rebecca Minkoff uses social media breadth for blogger fashion show.

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Strategy
Microsoft’s tablet play suggests it still does not get mobile – Mobile Marketer

Mobile Marketer today – Microsoft’s tablet play suggests it still does not get mobile; Is mobile video affecting ad creative?

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Columns
Smart push notifications make for smarter mobile marketing

Ignore all that advice about minding your manners. Businesses that avoid getting pushy do so at their own peril.

Entire article

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