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Today’s headlines

Payments Express checkout adoption strong on mobile as options proliferate
While mobile shoppers are embracing one-click checkout buttons, retailers are likely to integrate only several out of a quickly growing number of options, suggesting not all will survive. Entire article
Applications Best Buy enables users to continue browsing with quick add-to-cart button
Best Buy is enhancing the convenience factor for shopping on its application by allowing users to add items to their cart by simply holding an icon, reflecting how retailers are looking to drive conversion rates on mobile. Entire article
Applications Chick-fil-A revamps mobile ordering experience with personalized reward offers
Chick-fil-A is firing up a new mobile application, called Chick-fil-A One, enabling users to customize meals, order ahead and take advantage of a new feature that surprises consumers with complimentary favorite items, highlighting the need for preference-based loyalty programs. Entire article
Multichannel retail support Salesforce buys Demandware as cloud-based commerce gains
In a reflection of the growing importance of ecommerce for large retailers and brands, Salesforce has acquired Demandware for $2.8 billion, paving the way for next-generation cloud-based applications and artificial intelligence solutions. Entire article
Content Mobile Minutes: Revenue sharing on Instagram; Twitter controls Eiffel Tower; Smartphone shipments weaken; Emmys
Today in mobile marketing – Instagram is exploring revenue sharing models in content push; Twitter to take control of Eiffel Tower for soccer tournament; IDC cuts 2016 outlook for global smartphone shipments; Emmys embraces digital series with short-form category additions. Entire article
Content How Dunkin’ Donuts’ multi-day, omnichannel promotional approach maximizes social outreach – Mobile Marketer
Mobile Marketer today – How Dunkin’ Donuts’ multi-day, omnichannel promotional approach maximizes social outreach; TBS’ largest social campaign makes headway spoofing common content tropes. Entire article
Advertising IWC continues to #B_Original for Skywriting campaign – Luxury Daily
Luxury Daily today – IWC continues to #B_Original for Skywriting campaign; Smart cities make strides, London displaces New York as most potent city: report. Entire article
Columns 4 tips to improve mobile commerce effectiveness for retailers
Understanding the differences between mobile and desktop conversion can help brands better interpret conversion rates. Entire article
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