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Today’s headlines

Software and technology Sephora augmented reality mirror reflects sales potential of digital sampling
Sephora hopes to transform how women shop for cosmetics with a new 3D augmented reality mirror that simulates the application of makeup on a user’s face photo-realistically in real-time. Entire article
Payments Wet Seal bets on Oink, Fanreel and Tumblr to boost mobile commerce
Teen fashion retailer Wet Seal is ramping up its mobile strategy in the second quarter via a new payments partnership with Oink, an integration with Fanreel to showcase user-generated images on its Web site and a big Tumblr push. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Multichannel retail support Donatos Pizza rolls out responsive mobile commerce site
The newly relaunched Donatos Pizza Website is one of the first fully responsive mobile commerce sites in the restaurant industry, and comes at a time when consumers’ digital experiences are becoming increasingly imperative in the pizza segment. Entire article
Research 80pc of affluent consumers prefer to research online: report
Forty-seven percent of consumers also prefer to make purchases online, according to a report from the Shullman Research Center. Entire article
Marketing Plain Jane wearables seek style infusion to drive consumer adoption – Mobile Marketer
Mobile Marketer today – Plain Jane wearables seek style infusion to drive consumer adoption; Marketers enthusiastic about Waze opportunities but proceed with caution. Entire article
Advertising Longines uplifts aspiring tennis players via French Open events – Luxury Daily
Luxury Daily today – Longines uplifts aspiring tennis players via French Open events; Dior revisits “Secret Garden” to assert brand codes. Entire article
Columns Tips and tricks for mobile testing: A software tester’s roadmap
My goal with this article is to provide some practical advice to keep you from getting lost in the world of mobile testing. Entire article
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