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Today’s headlines


Marketing
7-Eleven, Paramount Pictures offer trip to space via mobile promotion

7-Eleven has partnered with Paramount Pictures to get consumers in-store and vie for a trip to space as part of a mobile Foursquare promotion that helps build momentum for the upcoming “Super 8” movie.

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Banking
Chase helps small business owners manage expenses via mobile app

Ink from Chase, the business card portfolio from Chase Card Services, has rolled out a mobile application that lets small business owners manage their expenses on the go.

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Web site development
Free People bolsters clothing sales via interactive mobile catalog

Women’s retailer Free People is letting consumers shop its catalog via an interactive ebook optimized for iPhone and iPad devices.

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content
Love’s eyes mobile coupons as part of cross-platform strategy

Convenience store chain Love’s has entered the mobile space with a cross-platform application with plans to extend into SMS and mobile coupons.

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Advertising
Rolls-Royce, Lamborghini gain awareness from celeb-endorsed Twitter campaign – Luxury Daily

Luxury Daily today – Rolls-Royce, Lamborghini gain awareness from celeb-endorsed Twitter campaign; Tiffany marries product with emotion in curated online experience.

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Columns
Cause for queasiness over the mobile wallet?

In Dave Talach’s blog post, he slams industry scare tactics around new mobile wallets. There is hype and it is understandable that NFC security nay-sayers unsettle Dave’s stomach.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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