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Today’s headlines

Multichannel retail support Deloitte analyst insists mobile drives conversion rates, basket size
NEW YORK – Consumers have not stopped visiting bricks-and-mortar stores, but the mobile space has significantly shifted in-store behaviors and retailers need to be cognizant of this and embrace it, according to a Deloitte Consulting analyst at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015. Entire article
Payments PayPal tops privacy rankings despite payment cards’ dominance, says Javelin analyst
NEW YORK – A Javelin Strategy and Research payments analyst at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015 said mobile and digital are upending perceptions of trust in financial institutions, with online services such as PayPal ranked tops in safeguarding privacy and traditional banks falling down the list. Entire article
Payments 98pc of mobile purchases are remote: Euromonitor
NEW YORK – For all the excitement surrounding proximity-based purchases, the vast majority of mobile sales occur remotely, according to a Euromonitor analyst at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015. Entire article
Marketing Retailers must show value of in-store identification efforts, says BRP analyst
NEW YORK – A Boston Retail Partners analyst said at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015 that retailers’ goal in five years to be able to identify shoppers via smartphones when they walk in a store points to the need to engage consumers with offers and games that deliver a real-time experience. Entire article
Payments Twin Peaks aims for high brand engagement via mobile payments
Twin Peaks, a sports-oriented casual dining chain, is moving into mobile payments and rewards with a branded application that lets consumers split checks and access special offers only redeemable in the app. Entire article
Content Mobile Minutes: LinkedIn’s new apps; Google’s app updates; Apple’s Watch band profits; Data usage in 2014
Today in mobile marketing – LinkedIn is testing two new apps, plus a messaging overhaul; Google’s Nest unveils new camera, updates to app, alarm; Exclusive: Apple mines big profits from Watch band; Mobile users in US ate up 4.1 trillion megabytes of data in 2014. Entire article
Content IDC analyst: APIs are new trading currency for mobile marketers – Mobile Marketer
Mobile Marketer today – IDC analyst: APIs are new trading currency for mobile marketers; McDonald’s gains organic edge on Snapchat with geofiltering stickers. Entire article
Advertising Search optimization on desktop, mobile needed by fashion brands: L2 – Luxury Daily
Luxury Daily today – Search optimization on desktop, mobile needed by fashion brands: L2; Migration to ecommerce most pronounced in luxury fashion. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns 6 fundamentals of successful mobile engagement
Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise? Entire article
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