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Today’s headlines

Applications Denny’s pilots mobile loyalty program with marketing optimization in mind
Denny’s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts. Entire article
Strategy Baja Fresh tracks ROI on mobile offers using real-time redemptions
Baja Fresh is teaming with Sparkfly to run its first-ever mobile digital campaign that will enable the fast-casual Mexican restaurant to track promotions from media to purchase and draw conclusions on ROI drive. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Applications EBay Valet app outsources selling process to appointed experts
Online marketplace eBay released a mobile application called eBay Valet to assist sellers and improve the entire selling process. Entire article
Payments VeriFone taxi app follows strong New York run with Philadelphia debut
VeriFone Systems Inc. is expanding its Way2ride taxi-fare application to Philadelphia on the back of an impressive New York tryout, which saw the app used to complete more than 500,000 mobile transactions since October. Entire article
Marketing How Duane Reade leverages mobile for persuasive social engagement – Mobile Marketer
Mobile Marketer today – How Duane Reade leverages mobile for persuasive social engagement; Chipotle coy on mobile marketing enhancements. Entire article
Advertising Ritz-Carlton pushes app engagement via Condé Nast Traveler mobile ad – Luxury Daily
Luxury Daily today – Ritz-Carlton pushes app engagement via Condé Nast Traveler mobile ad; Reputation risks arise for luxury brands in emerging markets: report. Entire article
Columns 5 tips to optimize the site for mobile business
More than two-thirds of United States consumers now use smartphones, according to the latest Nielsen research. And, increasingly, more of those users are searching for something near them, whether it is a location, business hours or directions. Entire article
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