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Today’s headlines

7-Eleven drives in-store traffic via incentivized mobile push

7-Eleven is continuing to strengthen its position in the mobile marketing space via a new initiative that not only drives consumers to its locations to find their favorite Slurpee flavor, but also incorporates rewards and sweepstakes to sweeten the deal.

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Chiquita launches mobile check-in app to drive in-store sales

Chiquita is gamifying the experience of buying bananas from a store with a new mobile application that enters users into a sweepstakes when they check into a participating location.

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Multichannel retail support
Z Gallerie deploys iPads in-store for simpler furniture shopping

Home decor retail chain Z Gallerie is using iPad devices to support in-store sales staff and enhance the overall shopping experience.

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Web site development
Majestic Wine sees 15pc traffic increase two weeks after mobile site launch

Majestic Wine has seen an uptick in mobile traffic after it launched a commerce-enabled site that lets consumers research wine, as well as order it via their smartphone devices.

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Departures strengthens tablet presence via Black Book app – Luxury Daily

Luxury Daily today – Departures strengthens tablet presence via Black Book app; Is the luxury footwear industry recession-proof?

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Starbucks continues mobile reign with multichannel marketing effort – Mobile Marketer

Mobile Marketer today – Starbucks continues mobile reign with multichannel marketing effort; How Outback Steakhouse could have improved its mobile ad campaign.

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Smart or dumb? Engaging the other 49.7pc of your mobile customers

How big is the feature phone market? Who owns these devices? What are their true capabilities? And are they even worth marketing to?

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