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Today’s headlines

What works: Staples or Office Depot’s multichannel mcommerce approach?

Big box retailers Office Depot and Staples both take mobile seriously, but have taken slightly different paths to the top. So, which company has the competitive advantage when it comes to the mobile Web and applications?

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Domino’s taps new mobile app to reward consumers

Pizza giant Domino’s is continuing to make strides in the mobile commerce space via a new mobile application that rewards consumers when they use it.

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Square’s growth reflects small business interest in mobile payments

Mobile devices offer an increasingly popular way for small businesses to accept credit card payments, with Square reporting that its adoption rate is accelerating and that its user base now totals more than 2 million.

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L2 Think Tank: Michael Kors, IWC top Facebook IQ

Marketers including Michael Kors, IWC, Swarovski, Bulgari, Christian Dior and Oscar de la Renta rounded out the top 20 in the 2012 L2 Think Tank Facebook IQ study due to their innovation, invitation of two-way dialogue and cross-channel incorporation of social media.

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Gucci combines physical, mobile commerce via digital store-in-store – Luxury Daily

Luxury Daily today – Gucci combines physical, mobile commerce via digital store-in-store; Fendi grabs eyes in campaign.

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Pepsi, Lay’s heat up mobile efforts with interactive summer campaign – Mobile Marketer

Mobile Marketer today – Pepsi, Lay’s heat up mobile efforts with interactive summer campaign; Procter & Gamble takes users on a beauty tour of London via new app.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Short codes are a scam, and SMS marketing is dying. Is there hope?

Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months?

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