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Today’s headlines

Payments Starbucks raises the stakes on mobile ordering with significant expansion
Starbucks is rolling out its mobile order-and-pay feature to thousands of United States stores after recognizing its potential in Portland, the initial test market, to increase sales, shorten store lines and drive customer satisfaction. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Multichannel retail support QVC execs: Second-screen experiences drive engagement, conversion rates
NEW YORK – Executives from QVC revealed at CXNYC 2015 that developing mobile-first, second-screen experiences to complement live broadcasts is an optimal way for the home shopping network to increase customer engagement, and consequently, conversion rates. Entire article
Multichannel retail support Domino’s adds text to growing roster of mobile ordering capabilities
Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain. Entire article
Software and technology Wyndham streamlines experience for guests on mobile via analytics
NEW YORK – Wyndham Worldwide executives at CXNYC 2015 said the hotel and resorts company is uncovering hidden pain points on its mobile properties with analytics tools designed to improve the customer experience. Entire article
Analytics JetBlue’s success stems from data collection, says Qualtrics exec
NEW YORK – A Qualtrics executive at CXNYC 2015 claimed that JetBlue Airways has done a commendable job of combining transactional data and market research to better understand the customer experience and fuel future enhancements. Entire article
Content Mobile Minutes: Facebook’s Moments app; Apple Music royalties; Texting for Ubers; Event-based photo search
Today in mobile marketing – First look: Facebook’s new photo-sharing app Moments; Apple to pay common royalty rates for music service; No smartphone? Now you can hail an Uber via text message; Mobli takes on Internet giants with event-based photo and video search. Entire article
Content Dove’s latest viral video success targets dads with emotional message – Mobile Marketer
Mobile Marketer today – Dove’s latest viral video success targets dads with emotional message; Forrester exec: Amazon, JetBlue show value of CX in revenue-generation. Entire article
Advertising Interest in auto-related wearables remains tepid: report – Luxury Daily
Luxury Daily today – Interest in auto-related wearables remains tepid: report; Emotions drive purchase decisions, not logic: Forrester. Entire article
Columns Apple Watch’s role in a data-driven advertising environment
With the much-anticipated Apple Watch finally here, the discussion now turns to how this brand product and other wearables will not only fit into our personal daily routines but also how they will influence business. Entire article
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