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Today’s headlines

Applications Domino’s jumps ahead in mobile ordering with voice-activated app
Domino’s is tipping impulse decisions supported by the fast-casual ecosystem with an in-app ordering persona called Dom that will assist customers during order placement. Entire article
Research In-store app use 16.5x higher for beacon message recipients: report
Shoppers who received location-based beacon messages were 19 times more likely to interact with the advertised product than those who did not receive a beacon message, according to research from inMarket released Monday. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Applications Daniel Footwear’s app centers on personalization, customer engagement
British footwear and accessories retailer Daniel Footwear worked with mobile marketing company Oikian to build a mobile application that features personalized offers and two-way communication with the retailer. Entire article
Payments EGifter implements Bitcoin to overcome security breaches, widen public interest
Social gifting brand eGifter claims to be the first iOS application to offer bitcoins as a payment option. Entire article
Marketing Successful mobile creative shares focus on unification, utility and immediacy – Mobile Marketer
Mobile Marketer today – Successful mobile creative shares focus on unification, utility and immediacy; Amazon woos developers for smartphone push but skepticism remains. Entire article
Advertising Bergdorf Goodman gives menswear its own space on Instagram – Luxury Daily
Luxury Daily today – Bergdorf Goodman gives menswear its own space on Instagram; Salvatore Ferragamo’s anatomical research displayed in Florence exhibit. Entire article
Columns The 7 “Cs” of mobile advertising
The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals. Entire article
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