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Today’s headlines

Social networks Starbucks heats up awareness for summer drinks via themed Snapchat lenses
Starbucks is keeping its chilled drinks at the forefront of consumers’ minds as warmer weather arrives with Frappucino and party-themed content across social media, including Snapchat lenses. Entire article
Banking Wells Fargo’s new credit card comes with mobile-enabled tracking
Wells Fargo has launched a new Visa credit card that focuses on cash rewards and includes a mobile-enabled online banking feature for on-the-go account management, driving purchases and credit card use. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Applications Regal Cinemas’ in-app ticket sales jump with loyalty integration
Regal Cinemas turned its mcommerce application into the highest volume driver of ticket sales after integrating the movie theater chain’s loyalty program. Entire article
Applications Iman Cosmetics, Cover FX match users to products through selfies
Jay Manuel Beauty, Iman Cosmetics and Cover FX are among the brands leveraging a mobile application to match products to consumers based on skin tone with an experience that feels natural through the use of selfies and underscores the importance of personalization in the beauty sector. Entire article
Content Mobile Minutes: Twitter and SoundCloud; One Kings Lane acquired; Uber books helicopters; Snapchat and Oracle
Today in mobile marketing – Twitter invests $70M in SoundCloud; Bed Bath and Beyond acquires One Kings Lane; Uber offers helicopters to escape Sao Paulo gridlock; Snapchat strikes partnership with Oracle to prove its ads work. Entire article
Content The future of VR lies with collaborative experiences: Adidas – Mobile Marketer
Mobile Marketer today – The future of VR lies with collaborative experiences: Adidas; Q&A: How Marriott’s real-time command center cultivates social engagement, geo-fencing. Entire article
Advertising Ritz-Carlton collates news and recommendations with new social presence – Luxury Daily
Luxury Daily today – Ritz-Carlton collates news and recommendations with new social presence; Millennials more motivated by deals, service than retailer values: report. Entire article
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