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Today’s headlines

Payments Eat24 exec: Google Wallet Instant Buy for iOS apps a game changer
Google Wallet’s streamlined mobile checkout solution Instant Buy is now available on iOS applications for the first time, a development early adopters such as Eat24 say could finally make Google Wallet a bigger focus for consumers.  Entire article
Software and technology Priceline acquires OpenTable as competition heats up for online engagement
Priceline’s $2.6 billion deal to acquire online restaurant reservation service OpenTable is the latest example of how Internet travel services are looking for a competitive advantage as mobile bookings continue to grow. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Applications Ticketmaster eliminates CAPTCHA, biggest pain point for mobile ticket purchases
Ticketmaster has re-engineered its feature set across iOS 7 to optimize ticket purchases, including swipe-to-buy, fewer steps and no need to type in a CAPTCHA. Entire article
Gaming Casio activates sales with mobile-enabled scavenger hunt in Miami
Electronics manufacturing company Casio is driving awareness and sales for its new camouflage watch series with a mobile-enabled scavenger hunt. Entire article
Marketing What to expect at Nonprofit Mobile Day 2014
With mobile’s importance continuing to grow for nonprofits, executives from organizations that are leading the way, including UNICEF, The Nature Conservancy and Goodwill, will convene at the fifth annual Nonprofit Mobile Day to discuss how they are leveraging mobile to drive marketing and fundraising efforts.  Entire article
Marketing How marketers are getting native advertising wrong – Mobile Marketer
Mobile Marketer today – How marketers are getting native advertising wrong; Honda’s music push needs personalized in-car experience to win. Entire article
Advertising Aston Martin transfers brochure collection to app for browsing efficiency – Luxury Daily
Luxury Daily today – Aston Martin transfers brochure collection to app for browsing efficiency; Hermès relates creative process to science in remnants collection. Entire article
Columns Big 3 challenges of mobile advertising have finally been solved
For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage. Entire article
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