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Today’s headlines


Payments
Burger King pilots mobile payments program to accelerate mcommerce push

Fast food giant Burger King has launched a mobile payments pilot program that lets consumers pay for their meals using their mobile device.

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Multichannel retail support
Toys R Us exec: Mobile is a significant strategic advantage

NEW YORK – A Toys R Us executive at the 2012 MMA Forum said that mobile provides a significant advantage as the company continues to transform itself from a bricks-and-mortar chain into an omnichannel merchant.

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Advertising
Clinique boosts mcommerce sales via mobile ads

Clinique is gearing up for a summer promotion that not only lets consumers shop beauty products but also offers users free shipping for checking out via mobile.

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Content
Vibes Media exec: Proximity and presence detection can help overcome showrooming

NEW YORK – A Vibes Media exec at the 2012 MMA Forum said that although showrooming is a challenge for retailers, presence detection and proximity can help beat the effect and ultimately drive consumers to stores.

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Carrier Networks
Verizon exec: Mobile will save retail – Mobile Marketer

Mobile Marketer today – Verizon exec: Mobile will save retail – Mobile Marketer; Heineken exec: Mobile is powerful lever for brand building.

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Advertising
Cora tries for mcommerce via bar code scans – Luxury Daily

Luxury Daily today – Cora tries for mcommerce via bar code scans; Lexus online US Open campaign to see 100M impressions.

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Columns
MMA Forum reflected strides in mobile

The world’s memory champion spoke at the MMA Forum this week in New York. I cannot remember his name.

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