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Today’s headlines

LivingSocial taps mobile geo-targeted campaign to increase daily deals database

Daily deals giant LivingSocial is increasing its mobile database and encouraging consumers to sign-up for its location-based offers via a multichannel marketing campaign.

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Web site development
General Electric helps consumers with last-minute purchase decisions via mobile

General Electric Co. has rolled out a Spanish-language mobile site to assist consumers with last-minute purchase decisions while in-store.

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Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

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Consumers look to mobile for purchasing decisions: study

Mobile is rapidly energizing as the go-to device for purchases with 62 percent of consumers turning to their smartphone at the beginning of the buying process, per a study by Lightspeed Research.

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Flavorpill seeks to drive user engagement via mobile scavenger hunt

Flavorpill, an online destination for cultural events has teamed up with GPS app service GoldRun to engage consumers in a scavenger hunt taking place during Internet Week in New York.

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Alexander Wang breaks first leather goods collection in exclusive eBay sale – Luxury Daily

Luxury Daily today – Alexander Wang breaks first leather goods collection in exclusive eBay sale; Brands need to look past email for successful summer promotions: expert.

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Why apps must be free

Apps are growing fast – and every indicator points to the fact that they will grow even faster. However, this rate of growth can only be maintained if app developers are able to keep their apps free.

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