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Today’s headlines

Search Kohl’s spurs impulse purchases with in-app voice search
Kohl’s is cementing its status as an early adopter of mobile technologies by integrating voice search functions into its application, enabling users to skip browsing hundreds of inventory items and find products more easily, potentially resulting in greater impulse buys. Entire article
Applications Target makes personalization offers more visible in Cartwheel update
Target’s coupon application Cartwheel has updated its interface, featuring the individualized recommendations tab as the open page, making sure users can easily access them to capitalize on the effectiveness of personalization on mobile. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Multichannel retail support Giant Eagle soars on mobile, digital experiences in omnichannel shopping push
Supermarket chain Giant Eagle is taking a bigger stance on mobile and digital to create a commerce-driven omnichannel experience that features curbside pickup and shopping list management. Entire article
Messaging Plato’s Closet messages loyal, potential customers via flok’s merchant network
Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers. Entire article
Content Mobile Minutes: Mobile security; Amazon’s music streaming; Twitter sells movie tickets; Are apps required?
Today in mobile marketing – AT&T and Samsung detail security gaps; Exclusive: Amazon is preparing to launch streaming music service – sources; Twitter claims it’s helping to sell one in 10 movie tickets in North America; Does your business really need a mobile app? Entire article
Content Apple’s new messaging, voice opportunities are significant, if uninspired – Mobile Marketer
Mobile Marketer today – Apple’s new messaging, voice opportunities are significant, if uninspired; Dunkin’ Donuts celebrates mobile ordering rollout with 360-degree video experience. Entire article
Advertising Lexus sees sharp performance increase from haptic mobile ads – Luxury Daily
Luxury Daily today – Lexus sees sharp performance increase from haptic mobile ads; Ecommerce growth will slow over next 3 years: BCG. Entire article
Columns Using high-impact ad units for immersive content
According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020. Entire article
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