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Today’s headlines

Advertising Retailers should continue to test Snapchat, but at a small scale
As Snapchat is just now establishing itself as an integrated purchasing platform, consumers lack significant intent to purchase, but that does not mean retailers should not test the waters with small campaigns that include direct call-to-actions. Entire article
Social networks Fabletics kicks up signups through shop-now push on Instagram
Online subscription retailer Fabletics is making it easier for its key demographic to signup through a shop now Instagram ad campaign in which users fill out a quiz to get personalized products. Entire article
Strategy Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET. Entire article
Payments Four of Britain’s largest banks enlist new payments app’s services
Barclays and Halifax are two of the British financial institutions leveraging VocaLink’s new Pay by Bank application – which enables customers to conduct mobile transactions and check their account balances – reflecting the rise of standalone, bank-branded payment platforms. Entire article
Strategy Mobile commerce in review: Under Armour scores with services, data, commerce
Under Armour’s new application shows how merchants can deepen consumer relationships through mobile services and then reap the benefits with insights that will help sell products. Watch this video for the full analysis. Entire article
Content Mobile Minutes: Facebook’s content chief; Google uninstalls apps; Line goes public; Lenovo’s AR phone
Today in mobile marketing – Facebook taps CollegeHumor co-founder for content chief post; Phone storage almost full? Google tries telling users what apps to delete; Mobile messenger Line to go public in New York, Tokyo; Lenovo unveils augmented reality smartphone using Google’s Project Tango. Entire article
Content Are mobile ads within map applications a must-have location-based strategy? – Mobile Marketer
Mobile Marketer today – Are mobile ads within map applications a must-have location-based strategy?; OLG flips for mobile advertising with new vertical video campaign. Entire article
Advertising Current retail technology and consumer behavior not yet in sync: report – Luxury Daily
Luxury Daily today – Current retail technology and consumer behavior not yet in sync: report; Dior pays tribute to irreverent heroes in Eau Savage film. Entire article
Columns 4 steps to maximize app marketing
Nielsen estimates that the average person now spends 30 hours per month using apps. Entire article
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