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Today’s headlines

Software and technology Lowe’s strives for competitive advantage with life-size augmented reality experience
Lowe’s stores in Toronto will be the first to feature the Lowe’s Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet. Entire article
Research Multichannel brands are quicker to adopt mobile-optimized Web sites: report
Multichannel retailers are quicker to adapt to mobile than their pure-play counterparts, according to a new report released by IMRG. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Software and technology Starbucks’ wireless chargers create smartphone-friendly atmosphere
Coffee house Starbucks is teaming with battery manufacturer Duracell’s Powermat to install wireless chargers in its stores to create a reliable resource for consumers. Entire article
Software and technology Unified Grocers replicates ecommerce experience via beacons for in-store flexibility
Unified Grocers will install beacons in select West Coast locations to mimic ecommerce experiences in physical stores by transmitting custom coupons, loyalty rewards and shopping list reminders directly to mobile phones. Entire article
Marketing Facebook paves way for behavioral targeting with greater transparency – Mobile Marketer
Mobile Marketer today – Facebook paves way for behavioral targeting with greater transparency; Amazon’s streaming music faces barriers in cost, limited catalog. Entire article
Advertising 89pc of prestige hotels investing in mobile site: L2 – Luxury Daily
Luxury Daily today – 89pc of prestige hotels investing in mobile site: L2; Schiaparelli celebrates couture relaunch with digital scrapbook. Entire article
Columns Why soft launches are becoming the game marketer’s best weapon
Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk. Entire article
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